Target Audience for Wonderland

To make any project successful producing a target audience to aim it is very important and something that needs to be established and recognised. By knowing exactly who you are aiming the product at allows you to work around their characteristics and what interests them.

This year, I and 2 others have been assigned to make a movie trailer and therefore need to assign a target audience to aim at in order for any success to come from it. With this in mind we have produced a Plot of the film which gives us a thorough look into the exact story line and who to target this story line act.

With this in mind, this is target audience we came to;

·         Gender = Men.

After considering the story line of the film we have decided to aim the trailer at the male gender. The trailer focuses on a male cast with only one female being present within the film. With this in mind, we feel the male population will be able to identify with the characters better and be able to relate more than perhaps women can. We have also decided to aim it at lower social classes.

Example of Target Male

·         Age = 18 – 25

After realising that the film is focused on the male population, identifying a target age is just as important. The film trailer characters are of a very young age and we therefore think a young group of people will be better at relating with them. With that in mind we have gone with the age bracket of 18-25.

  

The certificate of the film would be 18 due to the death and drug references and have therefore used this to provide the minimum age bracket for the target audience.

Monthly Diary 25/2/2012

Within February I focused mainly on the re-drafting of my magazine cover and poster.  By receiving feedback from both my peers and teacher allowed me to go out and make changes to both items. I started the month by posting my original draft copies of these on my blog, asking my teacher and 2 class mates to give same there feedback of them. I was fortunate enough to gain both positive and negatives comments which allowed me to amend these changes and hopefully improve their perceptions.

The updates versions of these will be up on the blog in due course to hopefully gain more feedback for.

Audience Feedback for Poster 1st Draft

After completing the first draft of my magazine poster, I thought it would be a good idea to gain some feedback for it. Allowing myself to gain audience feedback will in turn provide me with some points and aspects that can therefore be improved, giving myself a better chance for a higher grade.

With this in mind, I decided to present the piece to both my media teacher and 2 peers from my class.

Poster

After loading the poster I presented it to them via Corel draw format. Immediately it was clear they liked the writing for credits and the title saying;

Callum-‘Nice credits, looks like an actual film poster’

Nathan– ‘Title looks good with the shadowing’

I then asked them whether anything could be improved. After analysing it they both said the names were quite hard to see, with the white colour on the green bush background.

Callum –‘Names are tough to see with choice of colours.’

Nathan – ‘The white on green makes the names hard to see’

The reason I had this in the first place was to change the colour and keep it different thoughout the poster. Knowing now that it is tough to see allows me to make this change and allow the audience to see the actors names a lot clearer.

After hearing to what they both had to say about the poster, I then asked my media teacher his thoughts. He agreed the colour choice with the background could be improved, with regards to names, but also made the point about the picture.

He thought the picture wasn’t mysterious enough and just displayed a young man on a bench. Knowing how complex the story line is, he’s asked me to re-do the picture producing one that holds a puzzling outlook. With this in mind he thinks by providing a mysterious puzzling picture, the audience would be intrigued more than they would be him just sitting on the bench.

Picture Used



Summary of poster

From the audience feedback, I have declared a number of things to take into my next draft go;

·         The font is good for the titles and credits and will be kept.

·         The shadowing on the title will be kept.

·         The picture needs to be changed to a more puzzling one.

·         Make sure the background colours and font colours don’t clash.

WonderLand Magazine Cover 1st Draft

Here is my 1st Draft for my magazine cover.I have tried to keep to my mock up as much as possible, with me keeping to the positioning on the page as well as the information.

Like I mentioned, changes and improvements have occured with various snippets being added to the left hand side and right hand side. Within the magazine cover, I have decided to go with Daryl, one of the main characters from the film. The film focus' around these main characters throughout, so rather than focus on one person for all media outlets, I have used Rob for the poster and Daryl for the magazine cover.

From here I hope to get further feedback from friends and teachers, hopefully allowing my magazine cover to get the best grade possible.

WonderLand Poster 1st Draft

Here is the posters first draft for my film 'WonderLand'. I have tried to keep to my mock up as much as possible, with me keeping to the positioning on the page as well as the information.

From here I hope to get further feedback from friends and teachers, hopefully allowing my poster to get the best grade possible.

Mock up of 'Magazine Cover'

Here is my 'Mock up' for my magazine cover 'WonderLand'. I have demonstrated all the bits I intend to include and the position I intend to put them.

I will know doubt make changes for the cover, with me either thinking of new changes or my peers introducing fresh ideas.

Mock Up of 'Poster'

Here is my Mockup for my poster. I have signified the areas I want certain bits and I hope for it to come out similar this.
I do expect changes to occur, with news ideas coming from me or opinions from my peers. I hope for the first draft of this to be uploaded soon.