To make any project successful producing a target audience to aim it is very important and something that needs to be established and recognised. By knowing exactly who you are aiming the product at allows you to work around their characteristics and what interests them.
This year, I and 2 others have been assigned to make a movie trailer and therefore need to assign a target audience to aim at in order for any success to come from it. With this in mind we have produced a Plot of the film which gives us a thorough look into the exact story line and who to target this story line act.
With this in mind, this is target audience we came to;
· Gender = Men.
After considering the story line of the film we have decided to aim the trailer at the male gender. The trailer focuses on a male cast with only one female being present within the film. With this in mind, we feel the male population will be able to identify with the characters better and be able to relate more than perhaps women can. We have also decided to aim it at lower social classes.
Example of Target Male
· Age = 18 – 25
After realising that the film is focused on the male population, identifying a target age is just as important. The film trailer characters are of a very young age and we therefore think a young group of people will be better at relating with them. With that in mind we have gone with the age bracket of 18-25.
The certificate of the film would be 18 due to the death and drug references and have therefore used this to provide the minimum age bracket for the target audience.
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